Apple had long back coined “App Store” as a trademark to sell their products. But the recent claim by Amazon that the term “app store” is generic has not been accepted by Apple And Apple is doing everything to protect their trademark.
However Amazon feels that ‘apps store’ indicates a store to buy and download applications. Apple denied this claim and feels that their trademark has been copied. Microsoft and Google have opted for different brand names like Windows Marketplace or Android market for their application stores.
Although Apple dragged Amazon to court for stealing their trademark Amazon fought back by arguing that Apple cannot exercise right over words when put together mean something general and not exclusive to a company.
With the fight still on both the companies have the necessary resources to not withdraw and while most people are not aware of the difference between Android and iPhone, Amazon is just trying to cash on people ignorance to sell themselves. Amazon are well aware of the power the name has and are doing anything to gather power and position. In the end it is only the lawyers fighting for both the companies who are actually making money.
